For COOs and owners of regional operators with 5 to 50 communities

Some of your next move-ins called last night. Did anyone pick up?

The 30-Day Move-In Recovery Diagnostic finds the move-ins you lose before a tour is booked. Calls that ring out after hours. Callbacks that come too late. Web leads nobody answers. In 30 days you hear the recordings, see a score for each community, and get a 90-day plan to stop the leak. First findings arrive in week one.

The 30-Day Move-In Recovery Diagnostic for Regional Operators
Our team includes Mitchell Miles, who helped grow Closers.io from $150,000 a month to $2.5 million a month, in the words of its founder.

Claim your free After-Hours Mystery Shop

Three of your communities. Called after hours. Scorecard and recordings sent to you. No cost.

A vintage rotary telephone beside a brass desk lamp on a wooden desk in the evening

The leak is not on the tour

Most operators work hard on the tour. The move-ins this finds are lost earlier, on a phone that rang at 7:40 PM or a web form that waited until Monday. A family that reaches voicemail can call the next community on its list.

Not a CRM

Even if your CRM shows every lead logged, it can't show the call nobody answered. We test the process you already run, exactly as a family meets it.

Not an agency pitch

You don't need more leads to fix this. The point is to stop losing the inquiries you already pay for.

Not a training seminar

No classroom days for your team. You get recordings, scores and a ranked list of fixes for your own communities.

[Proof slot: source for the ~50% figure, or a real shop result such as "X of Y after-hours calls reached a person"]

How it works

Four steps. Your team's part is one readout and a 10-minute weekly update.

Free After-Hours Mystery Shop. We call three of your communities after hours, the way a family would, and send you the scorecard and recordings.
Mystery Shop Review. A 30-minute call. We play what we heard and show what it means for move-ins at your rent levels.
The 30-Day Diagnostic. We score phone and web inquiries, after-hours coverage and speed to callback across your portfolio. You get first findings in week one and a 10-minute COO update every week.
Readout and 90-day plan. Every leak we found, what it likely costs in move-ins, and the fixes in priority order, so your team knows what to do on Monday.

What you get

Built for the COO who has to answer for occupancy.

Move-ins found, not guessed

Leaks measured in your own communities and tied to what a move-in is worth to you. No benchmarks from someone else's portfolio.

Proof you can hear

Every shop call is recorded, so you hear what a family hears after hours and your team can learn from the same calls.

Answers in days

First findings in week one. A 10-minute COO update every week. The full readout at day 30.

Almost no lift

We shop, score and write the plan. No new hires and no new software.

Included bonuses DRAFT

Bonus

Call recordings library

Every shop call, recorded and tagged, ready to use in your next team training.

Bonus

Speed-to-callback scorecard

A one-page benchmark per community to bring to your weekly ops review.

Bonus

Inquiry script refresh

Rewritten phone and web response scripts, based on what we heard in your calls.

Bonus list is a draft for Mitchell and Aaron to confirm. [Value per item and total: to set before launch]

Before Lasso: our team's track record

These results come from Mitchell's prior work building sales teams and systems, not from senior living. We show them because the discipline carries over: every inquiry handled fast and the same way, every time.

Cole Gordon, CEO and Founder, Closers.io (video testimonial)

“Mitchell came on early in our company as one of the main integrators… when we were around $150,000 a month and helped me grow it all the way to $2.5 million a month and eventually oversaw two companies at $4 million a month in 2023.”

Jonathan Cronin, CEO and Founder, REI Accelerator

“Revenue scaled from $5K to over $600K per month for the first time ever.”

Andres Arraiz, Founder, Proactive Marketing

“Within months we grew from $2.4M to $3.9M in ARR.”

[Senior living case study placeholder]

[Operator, number of communities, after-hours answer rate before and after, move-ins recovered. Added only with the operator's approval.]

[Senior living testimonial placeholder]

[Quote from a real operator COO, with name, title and permission]

Our guarantee

By day 30 you will have three things: a score for every community in scope, the call recordings behind it, and a ranked 90-day plan. If any of the three is late or missing, we keep working at no cost until you have it. And if the Diagnostic does not document at least one specific gap in after-hours coverage or speed to callback, we refund your full fee. You keep everything we produced.

Mitchell Miles and Aaron Hayes

Four operators a month

We take only 4 operators per month. That cap is how every Diagnostic gets senior attention. When this month's four are booked, the next opening is next month.

Questions COOs ask

Who is this for?

Assisted living and memory care operators with 5 to 50 communities, especially those below 90% occupancy or in lease-up.

We already track leads in our CRM. Why would we need this?

A CRM records the inquiries someone logged. It can't show you the call that rang out at night or the web lead that sat until morning. The mystery shop tests what a family actually experiences.

What does the Diagnostic cover?

Phone and web inquiries, after-hours coverage and speed to callback. It does not score tours.

How much of my team's time does it take?

We do the shopping, scoring and writing. Your team attends the readout and a weekly 10-minute COO update.

Will my staff know they are being shopped?

[To confirm with Mitchell and Aaron: how shops are disclosed to community staff.]

What if you find nothing?

Then you have documented proof your front line is working, and you get your fee back. See our guarantee above.

What does it cost?

We cover investment on the call, using your own numbers, so you can see the return before you decide.

What happens after the 30 days?

You keep the 90-day plan. If you want help running it, we offer an ongoing program, and the Diagnostic fee is credited toward it.

Two ways this goes.

You can keep assuming the phones get answered after hours. Or you can hear three calls to your own communities, free, and know for sure which ones reach a person.

Claim your free After-Hours Mystery Shop

P.S. Some of your next move-ins may call tonight. The shop costs you nothing and takes none of your team's time. We take only 4 operators per month, so the sooner you book, the sooner your calls get heard.