What we believe
Operators should get what they need, not what is easiest to sell them. So every engagement starts with evidence from your own communities, not a pitch deck.
How we work
We test your inquiry process from the outside, score it community by community, and give you fixes your team can run without new headcount.
Who we serve
Regional assisted living and memory care operators with 5 to 50 communities, especially those below 90% occupancy or in lease-up.
Our track record
“Mitchell came on early in our company as one of the main integrators… when we were around $150,000 a month and helped me grow it all the way to $2.5 million a month and eventually oversaw two companies at $4 million a month in 2023.” He adds that Mitchell “could actually drive revenue independently” and that “a lot of his team members would tell Mitchell that he was the best leader that they ever worked for.” Cole Gordon, CEO and Founder, Closers.io (video testimonial). [Senior living track record: to be supplied by Mitchell and Aaron.]
Aaron Hayes
Aaron Hayes coaches leaders to build teams that win. His work targets the people problems that wear teams down: burnout, internal conflict, a fading culture, and the turnover that follows. His background spans education, nonprofit work and consulting, and he has built coaching programs for leaders across educational, nonprofit and corporate settings. At Lasso, he brings that lens to the front-line teams who answer your inquiry calls, so the fixes in your 90-day plan hold after we leave.
Mitchell Miles
Mitchell Miles builds sales systems that make revenue predictable. As President and CEO of Closers.io, he helped grow the company from $150,000 a month to $2.5 million a month, and eventually oversaw two companies at $4 million a month in 2023, in the words of its founder. His frameworks have been implemented by organizations including Tony Robbins, Agora Financial and Grant Cardone. His work centers on leadership, rep performance and the systems behind them. At Lasso, he applies that discipline to your inquiry line, so every call and web lead is handled the same way, every time.